![]() But in my group alone there are 300 colleagues, not all tech guys, and they want a really solid user interface that’s easy to understand and makes sense. “Just to push a file from A to B, open source does work. So they bootstrapped a DIY solution using open-source file acceleration, but Larsson says they ran into obstacles almost immediately: ![]() Yes, those are tangible pieces of equipment that you can hold in your hand, but transfer is just as risky and subject to the same impact of threats ,” says Larsson.įurthermore, several of Chimney’s customers are industrial manufacturers-for instance, automotive brands-whose ISO certification requires them to engage vendors who can meet their strict reliability standards something that Chimney found can be problematic using traditional FTP servers to deliver brand materials. “You can’t lose a server, you can’t have a workstation just going down with two days left before the deadline. The “Aha” Moment: Beyond Open-Source and FTPĬhimney’s production teams realized that while having reliable transfers is not at the top of everyone’s mind, it is as important and mission-critical as having UPS (uninterruptible power supply) in your facility, or as having dual power supplies on your rendering workstations. YOU NEED A GUARANTEED TRANSFER TIME, OR YOU CAN’T WORK ON THE KINDS OF PROJECTS WE WORK ON.” YOU CAN’T DEPEND ON FTP TO GET THE FILE THERE ON TIME. “THERE’S NO GUARANTEED QUALITY OF SERVICE OVER THE INTERNET. This reality puts pressure on an agency that has built its relationships of trust upon making promises to customers about what it can deliver. That’s because of the inordinate number of online services competing for bandwidth on the same pipe – not only on a corporate LAN, but also the larger population connecting to streaming services like Netflix, or downloading massive Torrent files. “As soon as you go international, it introduces bottlenecks along the way,” he says.Īnd it’s only going to get worse in the future, Larsson believes. What makes the long distances even more troublesome is crossing from one geographic region’s network to another, and the interconnects that each transfer has to navigate. ![]() “In our feature film and entertainment business alone, we’re sending entire film packages down to our Warsaw office because they handle the DCPs,” or Digital Cinema Packages, Larsson explains – and those file sizes can be anywhere from tens of GB to a couple hundred. The agency shares a lot of footage between offices, and also crosses borders and oceans to collaborate with international partners, customers and creatives. The Big Challenge: Media File Transfer Across Borders and OceansĬhimney has 11 offices in 8 countries. They were facing hundreds of files per project, multiple outputs for every viewing scenario, and delivery across 60 countries, all pushing the limits of bandwidth and FTP transfer technology. ![]() In order to keep that trust, Chimney had to keep up with the industry and the ever-increasing file sizes of 2k and 4k production. We have a personal relationship,” says Larsson. ![]() “People work with us because they like us. “Today we also work directly with brands, helping them create high-impact brand experiences using strong storytelling in video.”īut the biggest value they bring to their customers is less tangible. “In the 1990s we started with post production of television commercials, and from there moved into feature film and entertainment,” says Henric Larsson, COO of the Chimney group. Unique in its industry for being independent and employee-owned, Chimney is quite familiar with expanding to meet demand, having spent its 20-year existence continuously growing to serve the market. The Back Story: Chimney GroupĪny agency that produces 6,000 creative pieces per year in all media formats for filmmakers, studios, commercial brands, and trade show clients, will test the limits of their technology. That was the case for Chimney Group, a full-service filmmaking and creation agency headquartered in Stockholm. Filmmaking group becomes premier agency of choice for international clients-and for a leading automotive brand-with rock-solid, secure media transfers from Signiant. ![]()
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